Organic Search Reference Writing 
Both Sides of the Table
OCTOBER 29, 2009
And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). See Fred Wilson’s post on Twitter referring traffic. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.
Both Sides of the Table
OCTOBER 19, 2009
I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.
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