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ReachLocal said the new software helps SMBs to drive organicsearch traffic to their websites. The new product works directly with its new marketing automation software, ReachEdge, and is the first search engine optimization product to come from ReachLocal.
According to the two, Covario has over 140 professionals offering up paid and organicsearch, socialmedia, and content marketing services to brands and direct marketing clients. As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company.
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