socalTECH

JULY 1, 2010

imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. Financial terms of the acquisition were not disclosed.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

JUNE 13, 2013

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

Search Engine Optimization 170

Search Engine Optimization Paid Search SEO Social Media 170

socalTECH

AUGUST 29, 2012

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany.

ReachLocal 159

ReachLocal Woodland Hills Paid Search Advertising 159

socalTECH

NOVEMBER 3, 2010

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. Tags: local.com paid search advertising local business coupon social. The new design is far more content rich and social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

OCTOBER 25, 2010

Irvine-based WebVisible , which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing so more slowly that recent quarters.

Advertising 170

Advertising Paid Search Report Marketing 170

socalTECH

OCTOBER 25, 2010

Tags: local.com local paid search advertising.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

APRIL 26, 2010

According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Financial terms of the acquisition were not disclosed.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

SEPTEMBER 20, 2012

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operations, Carl White.

Westlake Village 150

Westlake Village Paid Search Sales Services 150

socalTECH

OCTOBER 16, 2013

According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. The company''s report found that click volumes on smartphones increased by over 50 percent, and clicks increased by 63.4 percent year over year.

Google 147

Google Paid Search Statistics Advertising 147

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

SoCal Tech Calendar

NOVEMBER 14, 2009

Friday, November 20, 2009 -- PPC 2.0  How the latest unique-to-Google tools will turbo charge your paid search results. Whats new in Google PPC can save you time and money  and boost your paid search results. Google has recently added many new tools and functionality not available in other PPC search engines.

PPC 100

PPC Paid Search Google Tool 100

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

OCTOBER 21, 2016

According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. It''s also home to many other prominent technology companies, including OpenX and NewEgg. Here''s a few other inventors/inventions with links to the San Gabriel Valley.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

SoCal Tech Calendar

OCTOBER 14, 2010

Learn how to improve rankings in the search engines using social media, link building strategies, keyword selection, paid search and more. Plus, attendees will learn what kind of future of there will be in search marketing. See [link] (more).

Search Engine Optimization 100

Search Engine Optimization Paid Search Social Media Demand 100

socalTECH

JULY 29, 2009

The move may have a huge impact of Yahoo's staff and operations in Pasadena and elsewhere in Southern California: Microsoft and Yahoo said that instead of using Yahoo's own paid search services, they will instead fulfill self-serve advertising through Microsoft's AdCenter, which has been a direct competitor to what was Overture Services.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Bill’s rationale was the more serious your business was, the more you could afford to pay for placement and therefore the more likely it was for consumers.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech.Co

DECEMBER 27, 2016

“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search.

Los Angeles 70

Los Angeles PPC Angel Paid Search 70

InfoChachkie

MAY 14, 2012

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

SEPTEMBER 28, 2013

But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. Aren’t they worth billions of dollars?” ” “Yeah, Ma. Fun stuff, I know, but it’s time for me to try something more stimulating.” ” “Oh, OK, Honey.

Startup 417

Startup Course Venture Capital Writing 417

InfoChachkie

NOVEMBER 3, 2014

However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search. It’s critical to focus on providing high-quality content in your social commerce posts to ensure your product Pins get discovered by highly engaged consumers.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. In fact, it is Overture 2.0. Bill Gross is the man responsible for the overwhelming amount of monetization on the web.

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 24, 2010

If you compare that to comparison shopping service, who are basically arbitrage models--they leverage paid search to grow their distribution, buy traffic to arbitrage, and make money off each visit--all 3.3 There's a really important distinction there. One hundred percent of our traffic is organic.

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

OCTOBER 3, 2012

Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. like Google. are still the primary method for finding information on the Internet.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

MARCH 10, 2017

There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. That change, from most of the activity on brand assets to having all that activity on location assets, is the biggest change since then.

Google 127

Google Paid Search Mobile Activity 127

SoCal CTO

OCTOBER 5, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. That crazy chicken.

Startup 191

Startup Product Technology Venture Capital 191

Startup Professionals Musings

NOVEMBER 12, 2013

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Social Media 93

Social Media Content Startup Web 93

socalTECH

DECEMBER 29, 2010

Irvine-based Local.com , the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. READ MORE>>.

Sites 154

Sites Paid Search Companies Company 154

socalTECH

AUGUST 28, 2017

How we make money, is we'll let them elevate their presence on the site, like paid search or a Yelp listing, so that you would pay anywhere from $200 to $400 a month for an elevated presence. It's really about bringing professionals on board, with a free listings and free portfolio page, similar to Houzz. READ MORE>>.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113