socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. The question will be “at what price?&# And for investors, “at what valuation did they get in?&#. $10

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Many of the early winners sold for north of a half a billion dollars.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

SoCal Delicious

NOVEMBER 16, 2012

that out, by pulling together massive amounts of information from multiple sources and intelligently pricing and engaging. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Retention Science is figuring. customers based on that data.

Southern California 66

Southern California Software Artificial Inteligence Company 66

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164

Customer Custom Advertising SEM 164