Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. His impact has even helped a small country gain admission to the United Nations. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164