socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo!

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

APRIL 15, 2010

Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. acquired Overture for $1.63

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

SoCal Delicious

NOVEMBER 16, 2012

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. SendGrid has seen massive growth and adoption, as thousands of web developers have discovered that the company--which has major. get to all that data, in real time--which it describes as "mind-blowingly hard data problems".

Southern California 66

Southern California Software Artificial Inteligence Company 66