SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

APRIL 18, 2012

The company said the new office will help support its Bay Area client base, plus provide it with local access to agency representatives at Google and Yahoo. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

MAY 14, 2012

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.

Content 171

Content Platform Paid Search OpenX 171