socalTECH
JANUARY 28, 2011
San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Patent and Trademark Office. The firm said the patent covers technology used in its SEO Audit Score System.
Startup Professionals Musings
MAY 23, 2020
I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. Optimize your web history and presence.
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Startup Professionals Musings
SEPTEMBER 15, 2013
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Writing specialists. Information specialists.
Startup Professionals Musings
SEPTEMBER 14, 2015
Trademarks, copyrights and even patents can be completed online by anyone through the U.S. Patent and Trademark Office site for a few hundred dollars. Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue.
Startup Professionals Musings
AUGUST 19, 2020
Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.
Startup Professionals Musings
FEBRUARY 19, 2023
I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. Optimize your web history and presence.
Startup Professionals Musings
JUNE 18, 2012
Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.
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