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When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Socialmedia accounts. Immediately go to relevant socialmedia sites and grab the same name, even if you never plan to use the accounts.
When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Socialmedia accounts. Immediately go to relevant socialmedia sites and grab the same name, even if you never plan to use the accounts.
Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now? Business - how are you actually going to make money?
The same is true for filing patents, registering trademarks, and filing copyrights. Socialmedia facilitates marketing and sales. For startups, socialmedia and color printers have essentially replaced the need for external public relations and marketing services. Work out of your home, and keep your own books.
You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.
When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Socialmedia accounts. Immediately go to relevant socialmedia sites and grab the same name, even if you never plan to use the accounts.
And we all know Facebook didn’t invent socialmedia. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since socialmedia has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.
When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Socialmedia accounts. Immediately go to relevant socialmedia sites and grab the same name, even if you never plan to use the accounts.
Here are some of the key ones: Patent protection in place as a barrier to entry. Investors understand that patents can be broken by unscrupulous competitors, but they prove your conviction that you have created something innovative, and are willing to do the work to defend it. Clear product differentiation and a singular focus.
When someone says Intellectual Property (IP), most people think only of patents. In reality, patents are only one of at least seven items that should be in your IP portfolio. Remember that ideas cannot be patented, only novel implementations. Patent attorney fees start at around $5K. Here are some specifics: Company name.
Watch that patent provide a real barrier to competitive entry. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Keeping expenses down must always be top priority. Increasing customer focus and loyalty.
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Be a visible and available expert in your domain.
When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Socialmedia accounts. Immediately go to relevant socialmedia sites and grab the same name, even if you never plan to use the accounts.
I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. In my view, this paranoid approach costs them much more than the risk of being open.
Trademarks, copyrights and even patents can be completed online by anyone through the U.S. Patent and Trademark Office site for a few hundred dollars. Take advantage of socialmedia and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and socialmedia.
You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. Pay close attention to socialmedia and online feedback, and never respond defensively. Yet, as an outside advisor, I often see slippage over time on protecting your brand , which can be costly.
Elon Musk and Tesla made their battery patents available to anyone, to clear the path for market infrastructure growth and compatibility, which of course benefits Tesla. Examples include the Nike Run Club app where people participate in challenges and win trophies. Offer an alliance with competitors to expand the market.
You can press a button, and it scans the socialmedia chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. If you''re familiar with Shszam, the mobile app which scans and tells you who an artist is, we''ve created something like Shazam for the real world.
The same is true for filing patents, registering trademarks, and filing copyrights. Socialmedia facilitates marketing and sales. For startups, socialmedia and color printers have essentially replaced the need for external public relations and marketing services. Work out of your home, and keep your own books.
For example, I’m not sure the world needs one more socialmedia niche site, or another dating site, or yet another flavored drink alternative. I do recommend non-disclosures and patents, but more can be gained than lost by talking to outside experts. Two heads are better than one.
Highly saturated domains (more than 10 existing players), such as niche socialmedia sites, are highly risky. Don’t try to explain your technical implementation, your patent algorithm, or your unfair competitive advantage here. Make it ready to play in all media. Are you uniquely qualified to deliver the solution?
In today’s world of information overload, everyone relies on marketing and socialmedia to find solutions to match their needs. Patents are not worth the effort, since big companies will win. Patents can raise startup valuation by investors by as much as a million dollars, and will attract acquisitions rather than copycats.
But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on socialmedia.
For example, “We just patented a new battery technology that will cut your smartphone charge time and cost in half.” Call out your top competitors, highlighting your sustainable competitive advantage, including patents, trade secrets. Use non-fuzzy terms to quantify customer value. Highlight your advantages over three top competitors.
With today’s worldwide Internet and socialmedia, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. As a potential investor, I always look for startups that have filed at least a provisional patent, or can make the case that their solution cannot be easily duplicated.
Registered patents and other intellectual property. In this context, investors are attracted to thought-leaders visible on socialmedia, and people with strong technical credentials. Many key insights to success in any business can’t be learned from books or the Internet.
Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and socialmedia, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.
Tyler Francois: urRadio is an all new, socialmedia app, which allows you to host your own Internet radio station. You also have a vast number of people in the social world, the YouTubers, the Viners, the podcasters, who have all made a living and career, and enjoy being a personality on socialmedia.
An excellent example is the initiative by Elon Musk and Tesla Motors a few years ago to give away their battery patents, to infrastructure and competitive car providers, without transactional agreements. Socialmedia relationships fuel the scaling fire. Maintain the agility to quickly pivot or quit. Not everything will work.
You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend. Assess your connections, both socialmedia and financial.
Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the socialmedia plague Posted on 12 January, 2010 The bot playground commonly refered to as “socialmedia&# is responsible for shitloads of absurd cretinism. Made by socialized geeks. Designating antisocial geeks.
And we all know Facebook didn’t invent socialmedia. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since socialmedia has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.
Watch that patent provide a real barrier to competitive entry. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Keeping expenses down must always be top priority. Increasing customer focus and loyalty.
An excellent example is the initiative by Elon Musk and Tesla Motors a few years ago to give away their battery patents, to infrastructure and competitive car providers, without transactional agreements. Socialmedia relationships fuel the scaling fire. Maintain the agility to quickly pivot or quit. Not everything will work.
We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, socialmedia, internal email systems, and analyzing specific, material conditions that our customers are looking for. Alan Chaney is our Chief Architect, and ran Olivetti Resaerch in the UK.
A couple of weeks ago I was privileged to meet Lon Safko, probably most recognized as the author of his best-selling book " The SocialMedia Bible.” Lon is the founder of 14 companies, 19 inventions, and he holds three patents. I just got my most recent patent about a week ago, on three-dimensional Internet advertising!
Registered patents and other intellectual property. In this context, investors are attracted to thought-leaders visible on socialmedia, and people with strong technical credentials. Many key insights to success in any business can’t be learned from books or the Internet.
Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. These days, even with the pervasive Internet and socialmedia, it still takes time and money for your marketing and customer communication efforts to have an impact. Yes, there are a lot of bridges to cross.
Stepping into unknown territories takes real customer acquisition marketing and new costs through socialmedia, public relations, and advertising campaigns. Offering customized products and personalized support are options often used. Penetrating new customer segments is not so easy. Start today with new customer acquisition efforts.
Even the best solutions these days need to be marketed on multiple platforms, including online, socialmedia, and the proper industry and customer channels for customer geographies. Inventors follow a structured process to assemble and test solutions, file patents for intellectual property protection, and define production details.
For example, you may feel you are saving money by doing all your own administrative work and monitoring socialmedia feedback. There are complex processes, like filing a patent, and financial tools that may be new to you, including Excel and Quickbooks. Prioritize your tasks ahead of helping others with theirs.
I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. In my view, this paranoid approach costs them much more than the risk of being open.
Registered patents and other intellectual property. In this context, investors are attracted to thought-leaders visible on socialmedia, and people with strong technical credentials. Many key insights to success in any business can’t be learned from books or the Internet.
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