Vertebrae Launches Augmented Reality E-Commerce Platform
L.A. Business Journal
NOVEMBER 12, 2018
Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.
Platform Santa Monica Software 
HomeLister Raises $4.5 Million for Commission-Free Real Estate Platform
L.A. Business Journal
DECEMBER 9, 2020
Santa Monica real estate software developer HomeLister Inc. has raised $4.5 million in seed funding.
Santa Monica 
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Tagger Media Raises $9 Million for Influencer Marketing Service
L.A. Business Journal
APRIL 13, 2021
Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.
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BetterWorks Shutting Down On May 31st
socalTECH
MAY 23, 2012
In what is a huge blow to Silicon Beach, Santa Monica-based BetterWorks , the software-and-technology-meets-employee-perks startup run by Paige Craig, told its users today that it is sunsetting its site on May 31st. BetterWorks--and Paige Craig--have been one of the companies driving the growth in Santa Monica's Silicon Beach.
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GraphEffect Launches New Social Marketing, Collaboration Platform
socalTECH
OCTOBER 18, 2012
Santa Monica-based GraphEffect has launched a new product effort today, saying it has launched SHIFT.com , a new platform which connects people across and within organizations.
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CallFire Launches New Platform
socalTECH
SEPTEMBER 17, 2013
Santa Monica-based text and voice API provider CallFire has launched a new platform, saying that it now has over 200,000 users using its platform. callfire calling voip telephone telephony call software' The company said it customers have now run more than 200 million campaigns using its service. READ MORE>>.
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GraphEffect Revs Facebook Ad Management Platform
socalTECH
FEBRUARY 28, 2012
Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0
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DreamHammer Launches Drone, Robot Control Software
socalTECH
MAY 15, 2013
In the second piece of aerial drone news to come out of Southern California today, Santa Monica-based software developer DreamHammer said it has launched a beta of its drone control software, aimed at controlling unmanned drones and robotics from multiple, different manufacturers in a single system. READ MORE>>.
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187 Panjo Raises $1.6M For Marketplace Software
socalTECH
JULY 23, 2013
Santa Monica-based Panjo , which develops online marketplaces for automotive, sports, and hobby enthusiasts, announced it has raised $1.6M The company said sellers are already completeing more than $500,000 in monthly gross merchandise sales on its platform. peertopeer peer enthusiasts software marketplace panjo'
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Brace Raises $15.7M Series B Round for Mortgage Platform
L.A. Business Journal
JANUARY 18, 2021
Brace Software Inc., the Santa Monica-based developer of a digital mortgage servicing platform, announced Jan. 12 that it had raised $15.7 million in a Series B funding round.
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Choosing Internet Platforms
SoCal CTO
JUNE 14, 2008
The topic is: Betting Your Company On An Internet Platform? At the CTO Group that I organize in Santa Monica, we've had lots of discussions around this. However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform.
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HomeLister Raises $4.5 Million for Commission-Free Real Estate Platform
L.A. Business Journal
DECEMBER 9, 2020
Santa Monica real estate software developer HomeLister Inc. has raised $4.5 million in seed funding.
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Guesty Raises $50 Million for Vacation Rental Management Platform
L.A. Business Journal
MAY 3, 2021
With public health restrictions easing and the summer travel season approaching, Santa Monica-based Guesty Inc. is gearing up for what the company calls the “hypergrowth” of its business developing software for vacation rental hosts.
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Cornerstone OnDemand Acquires Hiring Platform Workpop
L.A. Business Journal
SEPTEMBER 12, 2018
Santa Monica-based human resources management software developer Cornerstone OnDemand Inc. acquired Santa Monica hiring platform Workpop Inc.
TrueCar: More Than $1B Saved For Consumers
socalTECH
APRIL 27, 2011
Santa Monica-based TrueCar , the automotive software and purchasing service headed by Scott Painter, claims this morning that it has saved more than $1 billion for car consumers. TrueCar's software powers programs from American Express, AAA, USAA, and others.
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Forge Platform Finds $1M For Ethereum SDK
socalTECH
FEBRUARY 13, 2019
Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. The funding came from Manta Ray Ventures and Upfront Ventures. The company was founded by Chris Lorenz, Geoffrey Anderson, and James Borow.
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Brace Picks Up $10M For Mortgage Serving Software
socalTECH
FEBRUARY 21, 2020
Santa Monica-based Brace , a startup developing software to automate mortgage servicing, has raised $10M in a Series A funding round, according to the company. The new funds will go towards expansion of its platform and technology. The new funds will go towards expansion of its platform and technology.
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MomentFeed Partners With Location3 Media
socalTECH
FEBRUARY 10, 2012
Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media. READ MORE>>.
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Nimble Launches New Update
socalTECH
NOVEMBER 5, 2013
Santa Monica-based Nimble , the developer of cloud-based, contact management and relationship management software, has debuted a brand new version of its platform today. The new software also includes features to remind users to stay in touch with certain people. READ MORE>>.
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GraphEffect Expands In New York, Chicago
socalTECH
FEBRUARY 7, 2012
Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.
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196 Nimble Opens API
socalTECH
NOVEMBER 14, 2012
Santa Monica-based Nimble , the developer of web-based, customer relationship management (CRM) tools, said today that it has launched a new application programming interface (API) and application marketplace. The company said the new API is the first in a family of APIs to help developers create applications using Nimble's platform.
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Perforce Software, Backed By Clearlake, Acquires Methodics
socalTECH
JULY 20, 2020
Perforce , a developer of tools used for source code control and product development management, which is backed by Santa Monica-based Clearlake Capital and Francisco Partners, has acquired Methodics , a developer of product lifecycle management software for the semiconductor industry.
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113 Docstoc's ExpertCircle Looks To Become The Yelp For Business Services
socalTECH
MAY 22, 2013
The Santa Monica site, which is led by Jason Nazar, said it has launched ExpertCircle , an online platform which lets businesses find recommended products and vendors, based on endorsements, critiques, and reviews around everything from business insurance to productivity software.
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TigerText Lands Community Health System Operator
socalTECH
JULY 25, 2014
Santa Monica-based TigerText , the developer of secure, real-time messaging apps and software aimed at the healthcare and enterprise markets, reported a win with a community health system which operates 58 hospitals across 20 states. Financial impact of the win was not disclosed. READ MORE>>.
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MarkedUp Debuts Windows 8 Analytics Tools
socalTECH
DECEMBER 19, 2012
MarkedUp , the latest startup out of Santa Monica-based MuckerLab , said this morning that it has begun offering up analytics for developers of both desktop and mobile applications for Windows 8 and Windows Phone 8.
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221 Engrade Gets $5M More For Education Management Tools
socalTECH
JULY 3, 2013
Santa Monica-based Engrade announced this morning that it has raised $5M in a Series B funding round, for the company''s district-level education platform. Engrade''s cloud based tools are aimed at helping teachers, school administrators, and others by unifying all of a district''s software and systems. READ MORE>>.
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PK4 Media Buys Prosperio
socalTECH
JULY 22, 2014
El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'
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MomentFeed Powers Cinnabon
socalTECH
MARCH 13, 2012
Santa Monica-based MomentFeed , the location-based analytics firm headed by Rob Reed, has scored a win with retailer Cinnabon , the firm revealed today. locations from using MomentFeed's platform. locations from using MomentFeed's platform.
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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves
socalTECH
JANUARY 23, 2013
In a sign of the growth of the Silicon Beach technology world, last year, Google moved its headquarters out of a space on Arizona Avenue in Santa Monica, and into a new fancy headquarters space in Venice. They're using the ROC platform to have their events in all one place, and take their investing from 8 to 30 days, down from 90 days.
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253 TrueCar Tops 500,000 Cars Sold
socalTECH
MARCH 26, 2012
Santa Monica-based TrueCar , the online automotive purchasing program and technology developer, has just topped 500,000 cars sold on its platform, the firm reported this morning.
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169 GraphEffect Rolls Out API, New Release
socalTECH
AUGUST 22, 2012
In an outreach to developers, Santa Monica-based GraphEffect , the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. GraphEffect said the API is part of a new release of its platform.
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InvolveSoft Gets $2.5M For Employee Volunteering Platform
socalTECH
JUNE 27, 2018
Santa Monica-based InvolveSoft , which develops software to help companies encourage their employees to volunteer for events and help contribute to their local communities, has raised $2.5M in a funding round, the company said this morning.
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100 MomentFeed Signs Long List of High Profile Customers
socalTECH
MARCH 5, 2013
Santa Monica-based location analytics software developer MomentFeed announced Tuesday morning that it has signed on some big brands as customers of the firm. Financial details of the wins were not disclosed.
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Demand Media Upgrades Pluck
socalTECH
SEPTEMBER 13, 2011
Santa Monica-based Demand Media , the online publishing firm, said today that it has made a "major extension" of its Pluck software. Demand Media said its Pluck platform now includes 14 pre-built social applications, including forumes, ratings, polls, reviews, blog applications, galleries, contests, and more.
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TigerText Links With Mobile Device Security Firm
socalTECH
MAY 17, 2013
Santa Monica-based healthcare messaging provider TigerText has linked up with a provider of mobile security, AirWatch , the firms said this week. According to the companies, the move will allow healthcare customers to secure both their mobile platforms and their text and email communications. READ MORE>>.
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159 GoCoin Gets $1.5M For BitCoin Payments
socalTECH
MARCH 27, 2014
Santa Monica-based GoCoin , the Bitcoin payments startup led by Steve Beauregard, has scored $1.5M GoCoin has around 7,000 square feet on the 3rd Street Promenade, and is developing a platform to allow merchants to accept Bitcoin and other digital currency payments on their e-commerce sites. READ MORE>>.
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157 Cornerstone OnDemand Signs Broadcast Technology Firm
socalTECH
APRIL 28, 2011
Santa Monica-based Cornerstone onDemand , the provider of talent management software, reported today that it has signed Grass Valley , a provider of broadcast technology and professionals services, as a customer. Size of the win was not disclosed.
ICS Mobile Links With Talent Agency On App Discovery
socalTECH
SEPTEMBER 3, 2013
A local, Santa Monica-based company, ICS Mobile , which promotes mobile apps, said last week that it has linked with talent agency ICM Partners to use celebrities to help drive users to new apps. icsmobile talent agency icmpartners mobile promotion smartphone software discovery' Financial details of the link were not disclosed.
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147 Topspin Media Adds VP
socalTECH
NOVEMBER 23, 2009
Santa Monica-based Topspin Media , the developer of music and band marketing software headed by former Yahoo Music GM Ian Rogers, said over the weekend that it has added Andrew Mains as its new VP Artist Relations and Services. The firm said that Mains will help artists find their way to the firm's platform. READ MORE>>.
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Viewdle Gets $10M
socalTECH
OCTOBER 5, 2010
Viewdle , the developer of cross platform, facial recognition technology backed by Santa Monica-based Anthem Ventures, has scored another round of funding, worth $10M, according to Viewdle. Tags: viewdle face recognition facial venture capital ukraine software. READ MORE>>.
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Image Metrics Buys Big Stage
socalTECH
FEBRUARY 17, 2011
Santa Monica-based Image Metrics , a developer of facial animation technology, announced Thursday morning that it has acquired Big Stage , the developer of avatar creation software. Image Metrics said it would merge Big Stag's avatar creation platform into its existing, real-time video animation technology.
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145 SPONSOR POST: Find jobs at socalTECH.com
socalTECH
JANUARY 24, 2011
Linux System Engineer , Santa Monica, Adconion Media Group. Tech Lead Adserving Engineer , Santa Monica, Adconion Media Group. Software Engineer , West LA, Shopzilla. Platform Senior Software Engineer , Los Angeles, Oversee.net. Some positions posted to the site recently: Sr.
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Nimble Snags Talent From Salesforce
socalTECH
JANUARY 23, 2012
Santa Monica-based Nimble , the customer relationship management and contact management software developer headed by Jon Ferrara, has snagged a high profile hire this morning, hiring former Salesforce Director of Mobile Product Jason McDowall as its new Director of Product. READ MORE>>.
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