Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
Both Sides of the Table
JULY 16, 2013
But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Of course it’s valuable to know how many clicks you drive. If you sent multiple Tweets you’d want to know which time of day was more effective. And so forth.
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Both Sides of the Table
JANUARY 19, 2015
Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.
Both Sides of the Table
MAY 15, 2010
SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. OTHER DEALS. Primarily targets SMBs.
Both Sides of the Table
FEBRUARY 7, 2013
MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.
socalTECH
AUGUST 16, 2013
We partnered with a big management platform, integrated in our back end, and scaled out our keywords exponentially. We grew our SEM and improved our ROI. We also weren''t leveraging social platforms, so we expanded our presence on sites like Facebook, Twitter, Pinterest, and Instagram.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.
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