Platform SEM Writing 
Both Sides of the Table
MAY 15, 2010
Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.) OTHER DEALS.
Startup Professionals Musings
SEPTEMBER 15, 2013
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists.
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Startup Professionals Musings
FEBRUARY 21, 2011
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists.
Startup Professionals Musings
FEBRUARY 24, 2010
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists.
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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