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Snapchat Expands Efforts At Yellow Accelerator

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Venice-based Snapchat says it is expanding the outreach efforts it has been running as part of its Yellow Accelerator. Snapchat said it is expanding Yellow to introduce a new program to support Snapchat integration, in addition to its annual programs. Snap just started taking applications for Yellow Collabs. READ MORE>>.

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Image Metrics Rolls Out New AR Platform

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El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

Twitter was the most unique social sharing platform that had emerged in my experience because it unintentionally innovated on a constraint of 140 characters (initially so that it could send messages as SMS, which it self had a size constraint). There are two reasons that stories was a big leap forward for Snapchat. Think about that.

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Report: Criminals Using Snapchat To Illegally Sell Guns

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According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform. READ MORE>>.

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Study: Tinder, Snapchat Users More Accepting Of Cosmetic Surgery

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Users of social media applications such as Tinder and Snapchat are far more willing to consider cosmetic surgery--a side effect of the popularity of "filters" on those apps--according to a new report from the JAMA Facial Plastic Surgery journal. The study was published on Thursday. READ MORE>>.

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Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

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In an attempt to separate Snapchat from Facebook--and despite the service being widely considered a social media service--Spiegel said Snapchat actually began as "an escape from social media" used to talk with friends. READ MORE>>.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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