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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

Twitter was the most unique social sharing platform that had emerged in my experience because it unintentionally innovated on a constraint of 140 characters (initially so that it could send messages as SMS, which it self had a size constraint). There are two reasons that stories was a big leap forward for Snapchat. Think about that.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

socalTECH

In an attempt to separate Snapchat from Facebook--and despite the service being widely considered a social media service--Spiegel said Snapchat actually began as "an escape from social media" used to talk with friends. READ MORE>>.

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Why on Earth Would Anybody Post Business Videos on Snapchat?

Both Sides of the Table

By now if you follow me on Twitter you probably know that I do near daily “Snapstorms” or a collection of short videos (usually < 5 mins in total) with entrepreneur advice on Snapchat. You can follow me on Snapchat at msuster. Every platform has its unique strengths. Snapchat is similar. People tune in every day.

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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. Since launching the platform in 2018, startups from the Snap accelerator have gone on to acquisition (like Stop, Breathe, and Think, which was bought by Meredith Corp.) Hardworkers — a Cambridge, Mass.-based