Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Every platform is has its unique selling proposition.

Social Media 100

Social Media Media Education Organic Search 100

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

SoCal Tech Calendar

FEBRUARY 3, 2011

Wednesday, February 9, 2011 -- Social Media: Hype or Holy Grail for Busines? Join us for the AWT Quarterly Interactive Technology Forum Its been a year since our panelists discussed best practices for growing business using social media. Join us for a lively discussion!

Social Media 100

Social Media Media AWT .Net 100

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. Blogs, Facebook, LinkedIn, Twitter, and other social platforms can be low-cost marketing tools (great for anyone in this economic climate!)

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Like most facts of life, social media’s impact on branding and marketing could only be seen over time. From Fun to Big Business.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

JUNE 29, 2010

Financial details of the partnership between Banks and Demand Media were not disclosed. Demand Media said the new property will be "inherently social, highly interactive" and leverage its content creation platform, social media tools and application development tools. READ MORE>>.

Demand 205

Demand Sites Media Social Media 205

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive. And so forth. Today awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

socalTECH

APRIL 6, 2011

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

Demand 182

Demand Mobile Media Java 182

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 94

Social Media Media Tips Screening 94

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

TechEmpower

OCTOBER 9, 2023

Utilizing AI, the tool interprets the queries, scans through a broad range of documents spread across different repositories, and delivers relevant answers. Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Both Sides of the Table

APRIL 17, 2010

The company combines high-quality information about genetics, with tools that use family health history to help identify personal disease risk. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. We’re excited to work with them.

Company 276

Company Companies Startup Southern California 276

SoCal CTO

JANUARY 5, 2011

Will Price , October 11, 2010 Georgians Should Vote No - Force of Good: a blog by Lance Weatherby , October 28, 2010 Free Software for Managing a Lean Startup - Platforms and Networks , January 17, 2010 Purpose Driven Life - Journey of a Serial Entrepreneur , July 26, 2010 Two Decade-Defining Acquisitions?

Startup 378

Startup Venture Capital Blogging CTO Coach 378

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. Most recently, we created a web series.

Downey 215

Downey Content Help Startup 215

Startup Professionals Musings

JULY 8, 2013

According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. If these are not complete and consistent, your platform will always be splintered and lost in the noise.

Platform 105

Platform Entrepreneur Startup Social Media 105

Both Sides of the Table

AUGUST 2, 2009

The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. Whatever the answer is or becomes measuring authority is an important tool for brands.

Social Network 235

Social Network Writing Tool Startup 235

socalTECH

MARCH 5, 2013

According to MomentFeed, 7-Eleven, JCPenney, The Coffee Bean & Tea Leaf, and The Home Depot have all selected the company's platform to power their social marketing efforts at the local level.

Customer 164

Customer Custom Santa Monica Social Media 164

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

JULY 7, 2011

In other words, you can log into your social media sites like Twitter, log into Instant Messenger and other accounts, and it will pull your contacts and give you a seamless way to organize those contacts. You either need to rent space on someone else's telephony platform, or have your own. Our tool opens that up for people.

Social Network 259

Social Network Platform Networking Google 259

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. We've also got a really interesting API and social tools, which we are going to be rolling out in the next few months. What is Loudvine? Vic Caretti: It's pretty simple. The genesis of this, is it's all about the music. it can be a bit overwhelming.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Lars Helgeson: We started about ten years ago, with an email marketing platform called CoolerEmail.

Email 240

Email San Diego Newsletter Startup 240

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

TechCrunch LA

OCTOBER 7, 2021

It’s coming from Leif , itself a startup that provides financing services to edtech platforms so that they can offer their students income share agreements (otherwise known as ISAs, arrangements where students are not required to pay back tuition loans until they find jobs).

Mentor 297

Mentor Training Startup Course 297