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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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DONE Ventures Sues NBC Universal Over Failed Domain Name Sale

socalTECH

Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones. As evidence, DONE!

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. While they are similar to Google Adwords, they implement phone call tracking in their reporting, sort of. To generate phone traffic, we tried ReachLocal. I BOUGHT IT AND I LOVE IT.