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Paid searchengine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.
In this meeting we will be laying the ground work for digital marketing, SEO (searchengineoptimization), Social Media, PPC (pay per click) campaigns, CRM systems, and more. Wednesday, June 15, 2016 -- Sherman Oaks Digital Marketing Meetup. Introduction to the Online Marketing Group. See [link] (more)
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as SearchEngineOptimization (SEO).
Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as SearchEngineOptimization (SEO).
Searchengine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in searchengine results. Techniques include searchengineoptimization (SEO) and paid result placement. Pay per click (PPC). Do you have a business presence there? Viral marketing.
Searchengine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in searchengine results. Techniques include searchengineoptimization (SEO) and paid result placement. Pay per click (PPC). Do you have a business presence there? Streaming video.
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