socalTECH

JUNE 22, 2010

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100

Tsavo PPC SEO Userplane 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. In 2001, I started ABCSearch, which as been in the PPC space for a number of years.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

NOVEMBER 27, 2011

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89