PPC Technology Tsavo 
socalTECH
SEPTEMBER 16, 2008
Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses.
socalTECH
JUNE 7, 2010
Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones.
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