article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Marketing Software Tools Every Business Should Have

Inverted Software

Considered to be the #1 landing page builder, Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads.

article thumbnail

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them.

PPC 40
article thumbnail

Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form.

CPC 106
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

A blog is basically a journal (“web log”) that is published on the web. Pay per click (PPC). This is an Internet website that allows the easy creation and editing of interlinked web pages via a web browser text editor. You are now reading one of about 50 million out there already. You can use it for your business.

SEM 95
article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

A blog is basically a journal (“web log”) that is published on the web. Pay per click (PPC). This is an Internet website that allows the easy creation and editing of interlinked web pages via a web browser text editor. You are now reading one of 50 million out there already. You can use it for your business.