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Associated Press Goes Hi-Fi

L.A. Business Journal

Associated Press has found a way to add listeners: partner with Super Hi-Fi to embed news stories between streamed songs.

Press 153
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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. All press isn’t good press.

Startup 329
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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.

Press 120
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The Importance of Realism in Startups

Both Sides of the Table

Stop reading their press releases or hearing their founder talk about he is crushing it. You see them in their tuxedos or cocktail dresses because you’re reading their press releases or following them on Instagram. getting too much press before we were ready. Inside your own corridors you’re naked. There is less ego.

Startup 412
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What is it Like to Wake Up and Have the Press Ready to Torpedo Your Business?

Both Sides of the Table

In case you missed it, the press yesterday ran several stories questioning the viability of a wireless charging company I invested in… Continue reading on Both Sides of the Table »

Press 150
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LiveXLive, The Associated Press Link On News Streaming

socalTECH

Los Angeles-based LiveXLive, which owns PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions, says it has teamed up with The Associated Press to provide news programming on Slacker Radio. Financial details of the deal were not announced.

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