Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). Swipely is a social network orientated around users credit card transaction data. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285