Berkonomics
AUGUST 2, 2018
There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.
TechCrunch LA
APRIL 22, 2019
Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. In the first half of 2018, Americans bought $670 million of meat replacement products, according to a Nielsen study commissioned by the Plant Based Food Association.
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Startup Professionals Musings
MAY 14, 2021
As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.
Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. They are as good at selling you as they are at selling your product to customers.
Berkonomics
FEBRUARY 9, 2023
The rest of the purchase price was concocted from a brew of zero-coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. What power!
Startup Professionals Musings
JANUARY 30, 2021
Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.
Both Sides of the Table
APRIL 21, 2013
Was this the latest Chinese product to take off in the US? He was driven by wanting to provide a great product. He didn’t want to compromise on product as he knew he would be forced to if he had to expand too quickly. He wanted to keep his prices low (apparently he has never raised his wholesale price in 30 years).
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