Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226

Pricing Competition Examples Class 226

TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 in 2017 alone.

Pricing 236

Pricing Los Angeles Venture Capital Study 236

TechCrunch LA

JULY 19, 2022

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. That’s our vision.”. How e-commerce companies can brave the new retail environment.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141

Product Services Technical Review Artificial Inteligence 141

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.

Sales 316

Sales Pricing Startup Customer 316

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Product 159

Product Technical Review Pricing Software Review 159

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Berkonomics

JANUARY 26, 2017

The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. What power!

Pricing 120

Pricing Sales Tool Equity 120

InfoChachkie

FEBRUARY 19, 2014

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215

SaaS Pricing Sales Customer 215

socalTECH

MARCH 19, 2013

Los Angeles based Leads360 , the developer of sales leads management software, thinks so, announcing today that it has launched a new product which uses a fancy algorithm to better assign and drive leads and sales followups. Pricing on the new product were not announced. READ MORE>>.

Rustic Canyon 193

Rustic Canyon Sales Los Angeles Pricing 193

socalTECH

MARCH 26, 2019

According to ServiceTitan, its new software, which is used to generate estimates, includes "vivid images" and easy to understand service descriptions, to help businesses enhance estimates and generate higher sales. Pricing on the new product was not announced. ServiceTitan is led by co-founder and CEO Ara Mahdessian.

Glendale 113

Glendale Product Pricing Los Angeles 113

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. Thus, the value of a sale at the end of a quarter can be significant, if the sale contributes to obtaining a manufacturer''s incentive.

Pricing 100

Pricing Startup Sales SaaS 100

socalTECH

JUNE 11, 2015

Los Angeles-based Android-based game console maker Ouya is nearing a sale of the company, most likely by game hardware maker Razer , according to reports. on Kickstarter for its products. on Kickstarter for its products. READ MORE>>.

Sales 100

Sales Report Los Angeles Pricing 100

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346

Sales Startup Technical Review Customer 346

socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?

Pricing 113

Pricing Startup North Hollywood Platform 113

Berkonomics

OCTOBER 20, 2022

Far too often, I come across companies with commission structures that take into account “all” the possible permutations of profit on a sale, causing everyone to wait for an accounting person to complete a cost analysis in order to find the magic number, or for a manager to rule on percentage splits for territories or products.

Sales 177

Sales SaaS Pricing Course 177

socalTECH

APRIL 18, 2011

According to the two, they will develop a suite of dynamic pricing tools for clients, to help them price their live events. The companies said they expect to offer the products this year, via LiveAnalytics, a newly launched Ticketmaster company focused on developing rich-data analytics products. READ MORE>>.

Ticketmaster 133

Ticketmaster Pricing Tool Los Angeles 133

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

TechCrunch LA

MARCH 3, 2019

Musk has been teasing the car’s release since 2015, and in a January letter to shareholders said that high volume production would begin by the end of 2020. Tesla said that to achieve this lower price it will shift all sales globally to online only, meaning the company will be closing many of its stores over the next few months.

Design 272

Design Layoffs Pricing Los Angeles 272

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

socalTECH

SEPTEMBER 21, 2010

Los Angeles-based Leads360 , the developer of online sales lead management software-as-a-service, said Tuesday that it has launched a new, real-time prioritization product. According to the company, the new product automatically ranks and prioritizes leads, based on custom business rules defined by its customers. READ MORE>>.

Rustic Canyon 150

Rustic Canyon Product SaaS Sales 150

Berkonomics

FEBRUARY 2, 2023

Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full-time resource at that. Consider a sales relationship where your product will be in the bag of salespeople from the partner company.

Press 156

Press Sales Training Resource 156

TechEmpower

DECEMBER 11, 2023

Ensure that you investigate the designers' past work, samples of their work product, and their process. Quality of Work: The end product should not only look good but function as expected. cto , product , saas If you require user interface or graphic design, the selection process will differ slightly.

Software Development 295

Software Development Software Review Develop Development 295

socalTECH

JUNE 1, 2021

Santa Barbara-based software developer FastSpring--best known for its e-commerce software tools--says it is expanding its offerings, and will offer up support to B2B, software-as-a-service and downloadable software companies with sales team. Pricing on the new software options were not announced.

Platform 113

Platform Santa Barbara Commerce Pricing 113

socalTECH

APRIL 2, 2021

Los Angeles-based accounting automation software developer Blackline says it has launched a new product targeting the accounts receivable market. Pricing on the new software was not announced.

Software 113

Software Software Development Los Angeles Pricing 113

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

Berkonomics

MARCH 3, 2022

Quality” products and services…. should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both. Fast” applies to either service speed (including delivery) or product manufacturing time.

Resource 156

Resource Sales Pricing Startup 156

socalTECH

JANUARY 31, 2022

The company's product is focused on what the company says is roughly 25% of e-commerce orders are returned which cannot be resold full--price. Arrive says it refurbishes, cleans, and grades those returns to be re-sold directly on branded, re-sale e-commerce sites. Arrive is led by CEO and Co-Founder Rachelle Snyder.

Commerce 113

Commerce Platform Santa Monica Pricing 113

Startup Professionals Musings

OCTOBER 21, 2023

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Word of mouth is not adequate for marketing and sales.

Customer 109

Customer Custom Satisfaction Sales 109

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0

Product 140

Product Clearstone SaaS Advertising 140

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

JANUARY 13, 2014

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. If you lose money on every sale, it’s hard to make it up in volume.

Sales 99

Sales Customer Custom Entrepreneur 99

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased.

Venture Capital 295

Venture Capital Startup Class Invest 295