Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

SEPTEMBER 14, 2010

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. It’s sort of like having an Encyclopedic history book before just launching your product and seeing whether anybody uses it. Basically, I’m talking about being an angel leader and not follower.

Invest 288

Invest Angel Web 2.0 SEO 288

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

JANUARY 8, 2020

Luxury Presence says it also offers up services for lead generation, managed SEO, managed Instagram, copy writing, and video production. The funding was led by Switch Ventures, and also included Bessemer Venture Partners, Toba Capital, plus Gerald Risk, Peter Kelly, Jonathan Erlich, and Blaine Vess. READ MORE>>.

Services 100

Services Marketing SEO Writing 100

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). 49:35-51:30). 1:04:00-1:06).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.) YOu should check it out.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. How long has this new product been available?

News 124

News Advertising Press Sites 124

Startup Professionals Musings

APRIL 29, 2019

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. These days, customers want two-way relationships, and people who follow your writing will feel this bond.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 29, 2010

The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. So finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Blogging 93

Blogging Invest Startup Writing 93

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Develop an efficient and effective writing style. You may even find alternate revenue streams, including speaking engagements and consulting, to bridge the gap to product rollout.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Market Size.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

DECEMBER 5, 2010

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight personal and product testimonials.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

JULY 22, 2012

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

Blogging 83

Blogging Email Writing Sites 83

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. Instead of billboards, affiliates own websites, many of which contain meaningful content associated with the products they advertise. It does not happen.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Here are a few examples: Marketing specialists. We are becoming a society of entrepreneurs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

socalTECH

FEBRUARY 15, 2019

With HeyTutor, we track those lessons, let you write notes down about your clients, we create a tutor profile for you and a hub. After you've done that, and see that it is working, as an entrepreneur, you really start to believe in your product. We have product, people, and have our foundation set.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

JULY 29, 2009

Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. In a way, it's kind of like a book I'm reading right now on web SEO, which was packaged form individual blogs. But, it didn't seem scalable. We've seen a full range of applications.

Geni 100

Geni Web Guide Platform 100

SoCal Delicious

SEPTEMBER 22, 2008

Write me an e-mail and let me know what youre up to! I’ve been asked a few times recently, “Wow, these analytics you write about are great, but how does a startup begin to bite off the relevant parts? Now let’s move on to the first couple topics: Step 0: Pre-product. See the books I recommend to friends.

Startup 29

Startup IP Email Report 29

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 22, 2007

I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 . * Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Jason Nazar

JANUARY 14, 2009

Increase the production of your content. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.

Web 62

Web Social Media Content Sites 62

Jason Nazar

AUGUST 15, 2013

Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96