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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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8 Keys To Effective Delegation For All Perfectionists

Startup Professionals Musings

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy.

Startup 121
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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307
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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92
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8 Steps To Stop Killing Yourself As A Micro-Manager

Startup Professionals Musings

If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy.

Startup 96