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The Best VC Meetings are Debates not Sales

Both Sides of the Table

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I think this is important – otherwise your Twitter feed just becomes, literally, an RSS reader. Tags: Sales & Marketing Advice Start-up Advice. So, whaddaya think?

Blogging 289
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Number two (was) to create end-user demand and drive it into our sales channel. Number three (was) to make our products understood by our sales force and channels.".

Marketing 271
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. For example, if you indicate that you will generate $1 million in sales and actually deliver $750,000, you will be viewed as having failed. Share and Enjoy.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter. That’s why people turn up to Buzzfeed.

Buzzfeed 354