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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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Rustic Canyon Adds Associate

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Santa Monica-based venture capital firm Rustic Canyon Partners is announcing later today that it has added Ed Fu as an Associate at the firm. According to Rustic Canyon, Fu will support the firm's investments in Internet and Clean Technology. Tags: associate executive capital venture canyon rustic.

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Rustic Canyon Re-Ups On Cancer Portal Developer

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Los Angeles-based venture investor Rustic Canyon Partners has re-upped on an investment in cancer portal developer Navigating Cancer , in a new, $10M investment. Navigating Cancer--which is based in Seattle--develops web-based portal software used by cancer treatment centers and programs. READ MORE>>.

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Gaikai Gets $10M More

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Los Angeles-based Gaikai , which is developing technology which allows computer gamers to play computer games online through their web browser, said today that it has raised more than $10M in a Series B funding round. The round came from TriplePoint Capital, Rustic Canyon Partners, Benchmark Capital, as well as an un-named "mystery" investor.

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Leads360 In Win With Google

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Los Angele-based Leads360 , a developer of web-based, lead management software, is powering a new feature in Google's Adwords program, the firm said Tuesday. Leads360 is backed by Rustic Canyon Partners. READ MORE>>.

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FoodLink Online Names CEO

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Foodlink develops a web-based procurement platform for the perishable food market. The firm is venture backed by Rustic Canyon Partners. Tom Unterman of Rustic Canyon Partners--the majority owner of Foodlink--site on the company's board.

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Gaikai Bolsters Exec Lineup

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Gaikai is venture backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners and Intel. The firm's technology allows users to play any videogame inside their web browser, without the requirement for game installs or downloads. READ MORE>>.