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ReachLocal Debuts New SMB Marketing Software

socalTECH

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced.

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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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FatTail Launches Online Advertising Software

socalTECH

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

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Spotlight Sees Growth At New HQ

socalTECH

Spotlight , the venture backed provider of software-as-a-service for managing sports and entertainment tickets, said this week that it has moved from Woodland Hills to Calabasas, in expectation of growth in its staffing. Spotlight's software is used to automate corporate ticket management by corporations.

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BlackLine Software Prices IPO

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. earlier this week.

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BlackLine Systems Files For IPO

socalTECH

Woodland Hills-based BlackLine Systems has filed for an IPO, saying in an S-1 filing that it is looking to raise up to $100M in an IPO on the NASDAQ Global Select Market as BL. BlackLine develops accounting software, which is used for managing the financial close process at companies. Tucker owns around 15.6% of the company.