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ReachLocal Debuts New SMB Marketing Software

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Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

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ReachLocal Expands Reporting Tools

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Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

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FatTail Launches Ad System

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Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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Spotlight Sees Growth At New HQ

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Spotlight , the venture backed provider of software-as-a-service for managing sports and entertainment tickets, said this week that it has moved from Woodland Hills to Calabasas, in expectation of growth in its staffing. The firm--which recently raised $2.5M

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FatTail Launches Online Advertising Software

socalTECH

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas. READ MORE>>.

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BlackLine Systems Files For IPO

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Woodland Hills-based BlackLine Systems has filed for an IPO, saying in an S-1 filing that it is looking to raise up to $100M in an IPO on the NASDAQ Global Select Market as BL. The IPO is being underwritten by Goldman, Sachs & Co., Morgan, Pacific Crest Securities, Raymond James, William Blair, and Baird.

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BlackLine IPO Expected Next Friday

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The IPO of Woodland Hills-based BlackLine Systems , the developer of accounting and financial close software for the enterprise market, looks to be targeted for next Friday, October 28th, according to the NASDAQ IPO Calendar. The IPO date would infer pricing of BlackLine's IPO on Thurday, October 27th. and $15.00