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TrueCar.com, Zag Sponsor Pebble Beach Concours d'Elegance

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Santa Monica-based firms TrueCar.com and Zag announced last night that the two companies are becoming official sponsors of the 2010 Pebble Beach Concours d'Elegance. According to TrueCar and Zag, the three-year agreement includes a deal for Motor Trend Radio to broadcast and record its coverage from the TrueCar.com suite.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. a fbFund winner. Competitors: Omniture , Webtrends.

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TrueCar Tops 200,000 Cars Sold

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, reports this morning that it has now sold more than 200,000 cars through its online car buying and pricing platform. TrueCar said the number comes less than a year from when it reached an initial, 100,000 car sales, which occurred earlier this year.

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TrueCar Links With Dealers

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Santa Monica-based TrueCar , which provides real-life pricing data on new cars, based on actual dealer sales, said Tuesday that the firm has begun showing guaranteed upfront pricing from local dealers. The new auto buying services come as part of a partnership with Zag, which operates online car buying programs. READ MORE>>.

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TrueCar Licenses Auto Pricing Data

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Santa Monica-based TrueCar , the new car pricing data startup headed by Scott Painter, said Monday that it has inked a deal with automotive publisher High Gear Media , where High Gear will include TrueCar's data on its network of web sites. Financial details of the deal were not disclosed. READ MORE>>.

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TrueCar Links Into Auto Websites

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Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, disclosed Wednesday that the firm has inked distribution deals with five automotive websites. TrueCar said it is providing both HTML widgets and an API which sites can used to display its information. READ MORE>>.

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Interview with Greg Brogger, SharesPost

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If you look at the site, it's comprised principally of individual bulletin boards for private companies. We co-founded Zag together, and I was the COO of CarsDirect. Towards early 2007, Scott and I had taken Zag to a level of some measure of stability, and we were thinking about the next thing. Explain how your service works?

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