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In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.
I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our salesslides.
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.
Your first sales people should be consultative sellers who can fuel evangelical sales. Don’t hire “relationship management” sales people too early. Ok, well not that pretty since I do my own slides and often at 1am. But my slides are linked above and you can also download from SlideShare.
Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. I was the one pointing out that we were behind on our sales targets and our “Elephant Deal&# that had been promised was 6 months late.
This might be a VC meeting but also might just be a sales or biz dev meeting. It’s any meeting where you are in a small room and are being called on to present on some form of overhead slides. The worst behaved will literally never be on the slide you’re presenting. In slides, less is almost always more.
Almost always the CEO plus members of his or her management team including tech, marketing, sales and/or product. Assign out slides: The best way to involve your team members is to assign out slides they will own. But I find when you don’t assign slides that each person owns often the quiet team members get silenced.
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. Don’t dwell on this slide for ever. If I have an hour with you I want to maximise the time we have a discussion so I want to get through the slides quickly. It’s in their personality type.
If you have another 15–20 super detailed slides they should either be in an appendix after you get through the main presentation or in a separate deck that you may or may not get out. These additional slides are often called “pocket slides” as in you have them in your pocket in case you need to pull them out.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.
I am a big believer in VC pitches that the bio slide should come up front. Actually, I think the advice in this post applies to any sales meeting also. I wanted to write a quick post on a pet peeve that I have when teams present “who they are” whether in a bio slide or just in the up front introductions.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans. Even if you have an hour booked, the advice is the same.
In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”
slide 29). 70% of Korean population has Internet speeds > 5mbps (and avg = 15 mbps) – don’t bet that the Koreans won’t innovate on online content (slide 30). Larger online game market ($1 billion) than Japan despite 1/3 population and 1/2 GDP per capital (slide 99). Way ahead of the US on mobile gifting.
If you simply to a revenue number (say hitting $1 million in sales) and they hit it in year 1 then you’ve lost your carrot for year 2. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea. million in sales. million in sales (e.g.
I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. Or on a sales campaign you’ve finally gotten your project sponsor to take you to the “executive committee&# where decisions are made and budgets are agreed.
The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.
Widen your search to include companies with products peripheral to yours, where extension of their product would seem logical, especially if you plan to be successful early in making sales into their market. If you are raising funds, list “do nothing” as a viable competitor in your slide deck.
We then walked through our sales pipeline and discussed major campaigns. You put some update slides on things like key hires or biz dev deals being negotiated and you didn’t plan to talk about them. But they were in a slide and people asked you questions so it ended up chewing up 30 minutes. Then competition.
As noted in RIP RFPs , entrepreneurs should generally avoid RFPs because they cannot afford to expend the time and resources required to participate in such regimented and lengthy sales processes. If the other party asks you to send them your slides, find out why they need them. No one can tell your story better than you.
What if that time could go into thinking through the companies most important strategic issues, talking early with investors about their views and adjusting the strategic discussion slides rather than the update deck? If it’s an enterprise software company you can no longer rely on tacit knowledge to win sales campaigns.
Finally, I started pushing the idea, like a vacuum cleaner sales men, showing it to retailers and vendors, and it finally caught on. I decided we''d patent a sliding mechanism on our Bluetooth, and use 3D printers to take pictures that people send to us, and my company will design a Bluetooth based on their picture, on our 3D printer.
Initially that means a creative, collaborative toolset for visual communications, allowing users to develop really compelling slides, print materials or social media posts that are more visually compelling and easier-to-build for those who aren’t naturally gifted as visual story tellers.
I recently did a post for startups on understanding sales people. new features need to go into the sale people’s slides so that they know the latest and greatest about how to differentiate from the competition. A few people have asked me to try and define the perfect startup organization chart.
Because they’re street smart, most great entrepreneurs tend to prefer getting out and talking with real customers rather than sitting in a cubicle all day doing beautiful PowerPoint slides. He asked each sales / biz dev person to call customers and tell them they had to change their contracts. We were SMOKING cash.
There are a million ways to make graphics lighter or resize your file without a huge impact on the quality of the slides?—?after Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck.
Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.
If Ventro was worth $8 billion on $2 million of sales surely a paltry $1 billion would suffice. Join because you know you’ll be earning less than you could elsewhere at some meaningless job cranking out non-core code, producing Powerpoint slides or shuffling paper. It kind of reminds me of sales employee bonus plans.
An entrepreneur pitches using a deck with no slide for competition. Widen your search to include companies with products peripheral to yours, where extension of their product would seem logical, especially if you plan to be successful early in making sales into their market. We investors see this all the time. We have no competition.”.
But it’s kind of hard to say “don’t plant near the big trees” when you just completed a big sale to Microsoft building an app that they should have created and dominated. As per my video, think about the data in the following slide. Where I Might Expand the Argument.
And the end of the story was ultimately a successful sale of the company … so much of entrepreneurship is not sexy but brutal. Often entrepreneurs show me their management team slides with the names of the people who are going to join him once they’re funded.
Fool A Fool – I sold surgical robots from PowerPoint slides in the early 1990’s, before the robots existed. Sales Mode – Demos intrinsically cause Founders to launch into sales mode. Our approach, which is certainly not unique, often results in sales, partnerships and otherwise productive relationships.
. - 47 Hats , March 9, 2010 Seed funding best practices - StartupCFO , February 11, 2010 PowerPoint Is Evil, Redux - David Silverman , April 28, 2010 I'm Tired of Creating Your Content - Babbling VC , November 12, 2010 The Scene Will Kill You - Brad Hargreaves , November 7, 2010 The Magic Word in Customer Development Emails - Kevin Dewalt , January (..)
Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans. Even if you have an hour booked, the advice is the same.
When I need to give a speech and I’m writing a slide for my deck, I think up the story in my mind that I’m going to tell for this slide. Underpinning it all I wrote: sales, asset management, analytics & talent management. I cranked out 20+ slides based on this pre-existing metaphor of media in my head.
The deck itself was produced by a committee of functional team lead who were asked to do 5–7 slides each for an update. Each section head reads his / her 5–7 slides. If you put up 5 slides on “what should we order for lunch today” the board will spend 30 minutes debating that. There are too many pages. It passes the weight test.
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. Specific elements of your marketing and sales plans.
One, is an upright, traditional looking microscopes, where you look at glass slides. My background is I was a sales rep in this industry for fourteen years, with Nikon. I think when you are talking about sales numbers, scientific instrument or not, it's no longer we have Widget A or Widget B, it's a much more convincing presentation.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not PowerPoint slides, or theories and recommendations. There are a myriad of ways to make this happen in the world of startups. Specialist versus consultant.
A great post by Elizabeth Knopf , FounderDating: How I Found My Co-Founder where she breaks down the process much like how you think about a sales process. I'm focusing on the sourcing ("lead gen" on her slide) aspect.
Reasons to Have a Broad Group of Management Present From a non-exec perspective there are some obvious reason board members want to hear from the heads of sales, market, product, HR, engineering, finance and support. I’ve outlined the key functions in the graphic below. The non-obvious reason is this?—?when
I guess let’s file this under sales & marketing advice. My first series was the slides that go into a PowerPoint presentation. Since there are 10-12 slides this gave me my first few weeks. I recently wrote a piece for Mashable on how to create a company blog. Don’t blow your load on your first post.
As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions. What are your specific marketing and sales plans? What is the business problem you are solving?
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