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In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.
I am a big believer in VC pitches that the bio slide should come up front. Actually, I think the advice in this post applies to any sales meeting also. I wanted to write a quick post on a pet peeve that I have when teams present “who they are” whether in a bio slide or just in the up front introductions.
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. Don’t dwell on this slide for ever. If I have an hour with you I want to maximise the time we have a discussion so I want to get through the slides quickly. It’s in their personality type.
In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”
The mistake entrepreneurs make is either writing a lengthy email (everybody has too much email so it will get skimmed / not digested) or not having a deck which means the VC can’t quickly determine his or her fit as a potential investor. If the investor spends all of his or her time staring at slides you’ve lost.
I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. This is true whether your at a sales meeting or at a VC firm. This happens often is sales meetings or VC meetings. Congratulations.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.
So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.
I guess let’s file this under sales & marketing advice. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.
We then walked through our sales pipeline and discussed major campaigns. You put some update slides on things like key hires or biz dev deals being negotiated and you didn’t plan to talk about them. But they were in a slide and people asked you questions so it ended up chewing up 30 minutes. Then competition.
The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.
Initially that means a creative, collaborative toolset for visual communications, allowing users to develop really compelling slides, print materials or social media posts that are more visually compelling and easier-to-build for those who aren’t naturally gifted as visual story tellers. We know that apps are fully moving to the cloud.
If you’re an early investor like I am that often means writing the first $2-3 million check into a business that previously had either survived on fumes or on a $500,000 angel round. The best ones bring in more executive leadership so you can appropriate allocate resources across sales, marketing, product, engineering and support.
Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” There are a million ways to make graphics lighter or resize your file without a huge impact on the quality of the slides?—?after
Because they’re street smart, most great entrepreneurs tend to prefer getting out and talking with real customers rather than sitting in a cubicle all day doing beautiful PowerPoint slides. He asked each sales / biz dev person to call customers and tell them they had to change their contracts. We were SMOKING cash.
We both felt that the critical reasoning skills and writing skills were critical to our career development. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.
I’ve been meaning to write about this for a while and was going to use AngelList by Nivi & Naval as the basis for my example and the perfect prompt came yesterday when I read Fred Wilson’s blog post on AngelList. From there Rob decided to make a small investment.
. - 500 Hats , July 30, 2010 Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 Customer Development Checklist for My Web Startup – Part 1 - Ash Maurya , February 16, 2010 How-to learn about angel/vc term sheets - Gabriel Weinberg , June 28, 2010 Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups (..)
The deck itself was produced by a committee of functional team lead who were asked to do 5–7 slides each for an update. Each section head reads his / her 5–7 slides. If you put up 5 slides on “what should we order for lunch today” the board will spend 30 minutes debating that. There are too many pages. It passes the weight test.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not PowerPoint slides, or theories and recommendations. Speak to people, rather than write a document every time you want a change. Produce results.
I promised I would write this post with some thoughts and ideas on the topic. A great post by Elizabeth Knopf , FounderDating: How I Found My Co-Founder where she breaks down the process much like how you think about a sales process. I'm focusing on the sourcing ("lead gen" on her slide) aspect.
Include marketing, sales, and customer rollout plans. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. Professional investors and even customers invest in people, rather than just a product.
It eventually closed at 11,204 in April ’10 before sliding back around 10,000 as I sit here and type. VCs have also gone back to writing checks because as an industry we can’t be seen as “sitting on the sidelines” for years at a time. The housing market is not recovered : Sales in existing homes in the US fell 27.2%
This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. Send me in a corner to work on slides, graphs, spreadsheets and charts. I told her I wasn’t yet convinced that she’d make a good: product manager, designer, sales person, leader, CEO.
I have been writing a series on how startup boards get selected, who sits on them and what to avoid. If I see tons of “update slides” and know that we don’t have an important board decision I might just bite my tongue. I’m sure it’s true but consider writing yourself a note and telling them after the meeting. The thing is?—?no
Business Writing for Email. Writing in business is not the same as in an academic environment. The challenge is to communicate your idea in one page, and close the deal quickly without a big slide presentation. Business Sales Techniques. In school, you're taught to stretch weak ideas to reach your document page limit.
Business Writing for Email. Writing in business is not the same as in an academic environment. The challenge is to communicate your idea in one page, and close the deal quickly without a big slide presentation. Business Sales Techniques. In school, you''re taught to stretch weak ideas to reach your document page limit.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not PowerPoint slides, or theories and recommendations. Speak to people, rather than write a document every time you want a change. Produce results.
Writing down key parameters will force you solidify the specifics, and mentally commit to them. Present at trade shows and network with your ten-slide pitch to build your following. Others may be so exciting that you will find multiple competitors fighting for the same space.
If you provide these slides in advance you give board members a chance to reflect and come prepared for a real discussion. It shouldn’t be the place where they ask why you have 8 sales reps and not 6. In a perfect world you’d know the issues you want to discuss well in advance and you’d prepare a deck to guide the discussion.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not Powerpoint slides, or theories and recommendations. Speak to people, rather than write a document every time you want a change. Produce results.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not PowerPoint slides, or theories and recommendations. Speak to people, rather than write a document every time you want a change. Produce results.
But if you want to level things up, you can use a platform like OptinMonster to create popup forms, sliding forms, floating bars, and sidebars. It integrates with OptinMonster, allows you to craft beautiful emails, and more importantly, enables you to create automated workflows without writing a single line of code.
Let me be quick to say that a plan doesn’t have be a book, and probably should start as a “pitch deck” of maybe a dozen slides which cover all the right bases. Marketing, sales, and customer experience. The details can be added later. Now let’s talk about the bases that need to be covered.
When most people think of training , the first thing that comes to mind is a mandatory meeting in a stuffy conference room with a boring instructor walking through poorly designed slides. The good news is there's a better way -- and it can usually be accomplished with the same amount of time and resources as a "stand and deliver" training.
I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. I think the norm in the industry is still to see Powerpoint slides and I wouldn’t hold this against anybody. But flip you must – just as in a sales meeting. The best policy is to ask.
After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. And covered we did.
You will have to hone your story well, down to fifteen minutes and perhaps fifteen slides in your presentation. Second, there is a rather new term for those large, individual investors who are usually former entrepreneurs made rich through sale of their previous ventures.
I discovered the power of employee feelings of ownership early in my management career, establishing an employee stock ownership plan (ESOP), once popular as incentive compensation as well as a tax write-off for corporations and even a way to slowly transfer ownership of a company from the founders to the employees.
Of course, you can’t predict everything, but writing down what you know will identify existing problems sooner, and allow other team members to help. Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. They pay just the smallest bills and let the rest slide.
You will have to hone your story well, down to fifteen minutes and perhaps fifteen slides in your presentation. There is a rather new term for those large, individual investors who are usually former entrepreneurs made rich through sale of their previous ventures. This class of investor typically writes checks from $50,000 to $250,000.
Of course, you can’t predict everything, but writing down what you know will identify existing problems sooner, and allow other team members to help. Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. They pay just the smallest bills and let the rest slide.
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Results” these days are not PowerPoint slides, or theories and recommendations. Speak to people, rather than write a document every time you want a change. Produce results.
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