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ReachLocal Launches Deal Platform

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Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

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FatTail Launches Online Advertising Software

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Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

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United Online, OpenX Tie On Advertising Technology Deal

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Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. READ MORE>>.

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Spotlight Sees Growth At New HQ

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Spotlight , the venture backed provider of software-as-a-service for managing sports and entertainment tickets, said this week that it has moved from Woodland Hills to Calabasas, in expectation of growth in its staffing. Spotlight's software is used to automate corporate ticket management by corporations. READ MORE>>.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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ReachLocal Launches Trio Of Products, Targets Home Services

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Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services.

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Gannett Co.'s ReachLocal Arm Acquires SweetIQ Analytics

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Woodland Hills-based ReachLocal , the digital marketing service now owned by Gannett Co. , a developer of software for location and reputation management. SweetIQ's headquarters are in Montreal, Quebec, and it also has a sales office in Irvine. has acquired SweetIQ Analytics Corp. , Gannett Co. Gannett Co. READ MORE>>.