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I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.
Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. There are many out there and many books have been written on the topic.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.
Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
So I thought I’d write a post about how I drive my personal creativity. (A EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. If you plan to read the post you can skip the summary if you want. These are all creative processes.
Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.
I guess let’s file this under sales & marketing advice. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? And don’t blog drunk.
After college Joanne worked for 4 years in retail apparel at Macy’s where she initially managed sales reps on the floor and then worked as a buyer of clothing. This is where she first developed sales skills. She doubled her salary by going into sales. to $12m in sales. “A lot of sales is innate.
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. and I realized that without years of experience it is tough to answer this question.
Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.
I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.
Unless you work in sales and you can compare cold, hard numbers let’s just be honest about the subjectivity. I next write a paragraph to describe what I mean by each comment. Next time write it down when it happened. At the end of the evaluation I like to do a summary paragraph of the flavor of the evaluation.
Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. These include financial management, marketing and sales, and the appropriate production ability.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
Watch the 30-minute interview to hear why but summary notes below. In many ways I think general purpose writing & thinking skills are as valuable as math skills. The numerator (return) encourages more sales, which is fine. So pray for Harvard Business School if you wouldn’t mind.”
I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. It might be a VP of Sales, Marketing or Technology. It might be a VP of Sales, Marketing or Technology. Or it may just be a junior programmer, sales rep or accountant.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.
Your entrée to sales meetings. Helping with a Sales Lead. If you find yourself writing this in an email – think twice about sending it. In Summary. Intros.They’re the lifeblood of networking – the currency of mavens. They are your route to angel money. We couldn’t live without them.
Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” What should not be in your deck? Competition isn’t won or lost by your marketing decks?
I shifted my thinking a few years ago after I read Tim Ferris’s book The Four Hour Workweek (link is to a short summary I wrote). You’re writing a freaking blog post! I never get grumpy that people write. If you do randomly write me I have advice. I think so. [I I know many of you are not yet persuaded].
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Include marketing, sales, and customer rollout plans. Summarize all of the above in an executive summary. You need both to survive.
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Or read the quick, informative summary below the image! Here’s a summary of our interview. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o Everything is for sale but it’s the price that moves the timing. Matt is one of the most transparent, focused & honest startup guys you’ll meet.
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. If it’s preparing for a sales, biz dev or other type of meeting it’s so easy these days using LinkedIn, Facebook & Twitter to find out who knows that individual. Drain in quickly.
I still think it’s best to take money from Dave when you’re also partnered with a more focused, hands-on seed-stage VC who brings different things to the table – like more ability to write larger checks in a downturn (for one) or solving a deep crisis that involves super hands-on involvement. I love the concept.
I’m not sure I really even need to write this at length because Nivi absolutely nailed the topic in his article “ The Option Pool Shuffle.&#. This states how the proceeds from a sale or dissolution of the company will be distributed. This starts with understanding how VCs and entrepreneurs often see valuation differently.
.” If you don’t read any more of the post, the summary lesson learned for entrepreneurs is this: Product-centric founders often over-intellectualize their communications and therefore fail to sell their concepts to the masses. This does not mean you shouldn’t solve big, complex problems or write complex code.
We not only have our Series A funds that can write $500k?—?$15 If you invest early and then pull back in the next 3 rounds your multiples on cash invested are much higher than if you keep writing checks. As I tell our LPs, “if I’m not making you slightly uncomfortable when I’m writing my first check I’m not doing my job.
The video can be watched here , but there is a most excellent summary below provided by John Excley. I appreciate the write-up and your continued support of this blog. After rejuvenating from the exhausting sale of Quigo, Mike started a ‘boring site’ called Tracked.com that he thought would be a better version of Yahoo!
For one, due to the way liquidation preference work sometimes they have “flat spots&# which means that they might earn the exact same amount from a $40 million sale as they would from a $50 million sale. We’re both principals in a sale. They might make this clear to the buyer. The opposite might be true.
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale. Optimization also helps you optimize ad sales if you’re doing pure advertising.
Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. These include financial management, marketing and sales, and the appropriate production ability.
Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. These include financial management, marketing and sales, and the appropriate production ability.
I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. Sales is all about knowing the key values of your buyer: What are they trying to achieve in working with you, why do they care about your solution and how will it help them economically?
” It was meant both as a call to those writing angel checks into other people’s companies that they ought to think about putting that capital toward themselves either by becoming a startup founder or (and this was my real point) by taking an under-market salary in a company where they can learn the right skills to do it in the future.
No summary of what we did, no easy way for me to recommend my trainer to my friends, and no way for me to easily book the next appointment. Bobby’s strong sales acumen, genuine charisma and leadership abilities make him an invaluable asset to the founding team. Why did you venture into fitness?
Here’s a tongue-in-cheek summary of ten big ones to jog your recollection: “I’m not quite sure what we need, but this guy sounds like a miracle worker.” Resumes won’t give you the positive conclusion, but they can highlight negatives, like job gaps, bad writing, and minimal experience. “He
Here’s a tongue-in-cheek summary of ten big ones to jog your recollection: “I’m not quite sure what we need, but this guy sounds like a miracle worker.” Resumes won’t give you the positive conclusion, but they can highlight negatives, like job gaps, bad writing, and minimal experience. “He
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