Remove Sales Remove Technical Advisors Remove Writing
article thumbnail

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. Nobody likes writing re-hashed stories. Be careful about this advice. Also be careful about VCs.

Marketing 380
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Better Business Bureau? For who?

Eric Greenspan

Anyhow, I replied and asked who pays who here and found that First Data pays Chad a commission for his sales. Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times. Please advise. Shocking, right?

article thumbnail

Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. Meanwhile, Amazon famously claimed 1% fewer sales for each additional 100ms of latency.

Web 200
article thumbnail

Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

” It was meant both as a call to those writing angel checks into other people’s companies that they ought to think about putting that capital toward themselves either by becoming a startup founder or (and this was my real point) by taking an under-market salary in a company where they can learn the right skills to do it in the future.

article thumbnail

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

I decided that I was going to consult/advise a few companies and relax for a bit. He went from recruiter to IT manager to technical sales… Then, he did such a great job in sales that we had to build up more infrastructure for our ad-serving and email delivery platform to support the increased demand.

Startup 40
article thumbnail

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service. If you have a very low gross margin (10-30%) it can be very hard to build a large, scalable business because you need to make a lot of sales to cover your operating costs.

Startup 383