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TrueCar Tops 200,000 Cars Sold

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, reports this morning that it has now sold more than 200,000 cars through its online car buying and pricing platform. TrueCar said the number comes less than a year from when it reached an initial, 100,000 car sales, which occurred earlier this year.

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TrueCar Licenses Auto Pricing Data

socalTECH

Santa Monica-based TrueCar , the new car pricing data startup headed by Scott Painter, said Monday that it has inked a deal with automotive publisher High Gear Media , where High Gear will include TrueCar's data on its network of web sites. Tags: truecar publishing auto automotive pricing. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. And it carries no inventory.

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“Stay Lean as Long as You Can,” and Other VC Wisdom from Mark Suster

Xconomy

The most important takeaway of the evening, Suster said, is that it’s only by using the Internet to dramatically increase their market reach and size (getting to scale) that Web startups can significantly cut the price of the goods or services they provide. Startup Week San Diego Crowd at Mark Suster Talk.

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Interview with Tara Weingarten, VroomGirls

socalTECH

As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. You've also got a deal with TrueCar, correct? Tara Weingarten: That's a really cool thing.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you have multiple versions of your product, how many are web vs. mobile? 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). Measuring viral adoption is obviously important.

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