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There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America.
Tips: Download the mobile app and put it on your home screen. HootSuite (Social Networking): Application to consolidate all of your social networking into one place (Twitter, Facebook, LinkedIn, Yammer, etc.). Yammer (Internal Communication): It’s like a private twitter for your company. Download App: iPhone | Android.
Those companies are already going to be crushed by Skype’s new screen sharing capabilities. Yammer, Salesforce Chatter. I don’t like the idea of taking on WebEx or GotoMeeting. I don’t like going against Google Docs or against 37Signals for project management. File sharing? Enterprise collaboration?
The trailblazer in the category of course was Twitter and David Sacks quickly spotted the use case for enterprise and launched Yammer, which was purchased by Microsoft for more than $1 billion. Around that time Salesforce launched “Chatter,” which was led by Chuck — so it’s a space he knows well.
Dig deeper and you see that they do: project management (like 37 Signals), share and store files online (like DropBox and Box.net), create and edit documents online (like Google Docs & Zoho), Wikis (like SocialText) and Discussions (like Yammer). Yes, with a “B.&# And soon that will include screen sharing.
But the cloud-based stuff that we use every day as consumers (websites, Twitter, Facebook, Zynga) or as businesses (dropbox, gmail, Yammer, GoToMeeting) all rely on business logic created by application companies. It’s the input screens where we enter data or search requests. This is the top layer in the Cloud Stack.
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