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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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The Search Agency Ties With CyberDefender

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Santa Monica-based The Search Agency , a provider of search engine optimization, search engine marketing, and other related online marketing services, has signed on Los Angeles antivirus software company CyberDefender as a customer. The Search Agency is backed by private equity firm JMI Equity.

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Perfect Market Names Bizdev VP

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Perfect Market developers software which search engine optimizes content from publishers, allowing them to run ads against that content and garner more web traffic. Tags: software publishing executive development business market perfect. The company is run by Julie Schoenfeld, and is a spinout of Idealab.

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Perfect Market Unveils New Content Monetization Tool

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Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

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Covario Scores SEO Patent

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San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Patent and Trademark Office. The firm said the patent covers technology used in its SEO Audit Score System.

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Covario Targets Mobile Web Sites

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San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

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Covario Buys Netconcepts

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San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Financial terms of the buy were not disclosed.