Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

SoCal Tech Calendar

JANUARY 27, 2012

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

JANUARY 26, 2012

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

JANUARY 25, 2012

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150

Startup SEM IP SEO 150

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

OCTOBER 27, 2010

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Visit TechZulu for full story.

SEM 61

SEM SEO Social Media Advertising 61

Startup Professionals Musings

APRIL 16, 2011

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. SEO does not have to be a major expense. But the cost of doing nothing is even greater.

Google 93

Google SEO Search Engine Optimization SEM 93

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The following are some lessons I learned about early-stage startup marketing.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MAY 15, 2010

WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. . $7mm in Series C; last round was in 2008; total $24mm raised – Investor: Bessemer (Byron Deeter)(lead); previous investor included Index Ventures, did not participate – Read more: TechCrunch , peHUB.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 800 million active members. Do you have a business presence there? Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 500 million members. Do you have a business presence there? Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 27, 2010

The solution is basic search engine optimization (SEO). Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Tags: entrepreneur seo internet dead zone static website.

SEO 48

SEO HTML Search Engine Optimization Web 48

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. The fifth is product photography--we actually have an in-house photo studio, including doing things like Photoshop and color correction.

Venture Capital 113

Venture Capital SEM Commerce SEO 113