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Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.
According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees.
$11.65mm in Series C – Investors: not announced – likely an inside round; previous investors: Redpoint and JAFCO – Read more: : SEC Registration Form D , peHUB , SoCalTech. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.
The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. The fifth is product photography--we actually have an in-house photo studio, including doing things like Photoshop and color correction.
None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.
We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?
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