Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 500 million members.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. This seems very different from your background on software, how did you get into this? What is Ulevate? Dmitri Leonov: It's the Russian connection. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce SEO 113