Startup Professionals Musings

FEBRUARY 21, 2011

Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

JANUARY 12, 2014

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. When they had enough of TapJoy driving downloads through CPI (cost per install) they shut down this component of their service. But it works.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. .” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

MARCH 13, 2020

Eighteen to twenty percent of the revenue is services. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. 250 billion is made by the little spas.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Postal Service ; the amount has been increasing each year. Social-media advertising. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

FEBRUARY 24, 2019

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Postal Service ; the amount has been increasing each year. Social-media advertising. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 800 million active members. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 500 million members. Do you have a business presence there?

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

MAY 15, 2010

Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Klarna – Klarna provides a service that allows consumers to purchase via invoices or on account (store credit) from online merchants. Founded in 2006 by Aaron Finn.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The second, is we provide fulfillment services, such as product shipments. Lots of them are in the apparel space. The business model works for other industries as well.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Following on with the Hulu example, they worked so hard to convert individuals who had an appetite for the service already, they were an obvious (but often neglected in many organizations) segment to reengage!

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

AUGUST 16, 2013

He''s now transforming Luxury Link (www.luxurylink.com), a local luxury vacation travel company, and ramping up the service in a world where online travel marketplaces (HomeAway, AirBNB, and others) have been growing like crazy. We grew our SEM and improved our ROI. Talk about Luxury Link?

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. So I spend an inordinate amount of time with entrepreneurs focused on payback.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Yes, long before Yelp or any similar service. Google was clear that they WOULD NOT go into this business. So he founded … wait … CitySearch.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

MARCH 26, 2010

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Tech Zulu Event

SEPTEMBER 19, 2010

StartupDemo is an opportunity for early stage startups to showcase their new products and/or services. Attendees will learn how Avery has personified the concept of a Connected Brand to bring the strengths of analytics, SEM, social, and display to the forefront of their marketing plan in new and innovative ways for 2010.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

socalTECH

SEPTEMBER 14, 2009

We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 23, 2013

If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue. If you do all these things right as a search results advertiser, you will make money from selling your product.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Unfortunately, the paperboy has met the same fate as the iceman, milkman and diaper services. Boys To Men.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222