Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 20, 2020

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! To say he has had an impact on the web would be an understatement. It was a pleasure to write them myself. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

APRIL 16, 2023

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 25, 2014

Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102