Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. they’ll flock to your channel with marketing budgets and tech prowess. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Success begets success.
Both Sides of the Table
JULY 16, 2013
What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm The other major pilot customer was.
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Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.
Both Sides of the Table
NOVEMBER 22, 2009
I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. So only the technology companies can make money from ad links and not the creators of content? I have a vested interest – not just due to an investment in Ad.ly I assure you Ad.ly
Both Sides of the Table
APRIL 4, 2011
Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO?
Both Sides of the Table
MARCH 1, 2011
You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. To be a great entrepreneur you really do need talent.
Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members. Do you have a business presence there? Viral marketing.
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