article thumbnail

Squarespace raises $300M at a staggering $10B valuation

TechCrunch LA

Declining ad rates may signal a reset for startup SEM strategies. New York City-based Squarespace has over 1,200 employees spread across its headquarters and offices in Dublin, Ireland; Portland, Oregon; and Los Angeles, California. .

SEM 340
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. It’s worth a quick read. My argument is pretty simple.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

You must invest in technology. Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 150
article thumbnail

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. To be a great entrepreneur you really do need talent.

article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. In-Stream rewards the content producer, Contextual just the technology provider – The funny thing about contextual search like that in Google is that it benefits the tech company and NOT the content producer at all.

article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). We all know that much of early-stage technology startup success comes from execution and often what you’re working on today will be rolled out more seriously over the next several months.

Marketing 380