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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
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Henry Samueli On Entrepreneurship

SoCal Tech Calendar

he Entrepreneurship Seminar Series provides a real-world introduction to the theory and practice of entrepreneurship. Topics include start-up strategies, business idea evaluation, business plan writing, and introduction to venture capital. UCI-Calit2. See [link] (more).

UCI 100
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 101
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The Peter Principle Can Paralyze Your Startup Team

Startup Professionals Musings

The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. They are not the ones you need in the few key team positions to drive your startup. Everyone must know how to listen, talk and write. This doesn’t work in a startup.

Startup 99
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Your Google ranking will go up dramatically.

Blogging 104
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You Can’t Run A Startup And Fear Speaking In Public

Startup Professionals Musings

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like a recent one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Startup 116
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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc.