socalTECH

AUGUST 11, 2009

San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings.

Services 167

Services SEO San Diego Advertising 167

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? If so, are specific software development processes necessary? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? Tracking URLs?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? If so, are specific software development processes necessary? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? Tracking URLs?

Develop 384

Develop Development Startup SEO 384

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' The product had been launched in September of 2013. READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

Both Sides of the Table

AUGUST 23, 2010

Only later did I realize that this was part of Dharmesh Shah’s larger blog and that the software was based on the popular “stack overflow&# software. I felt that the Stack Overflow software made it much more obvious what I was supposed to do when I arrived. articles and leaves.

Blogging 301

Blogging SEO Startup Writing 301

socalTECH

JUNE 22, 2010

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

TechEmpower

JULY 24, 2023

Ads, Viral/Social, SEO)? SEO Support Will URLs and page content need to be properly formed for SEO? What back-end support for SEO is needed? Team and Process Are you using, or planning to use any software development methodologies? Who are the other stakeholders involved? How will you be taking this to market?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

SEPTEMBER 18, 2014

As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

SoCal Tech Calendar

JANUARY 3, 2011

San Diego Software Industry Council. Traditional SEO techniques used to help with reputation management issues, but today a combination of techniques is necessary to influence the "conversation" that search results increasingly represent. Friday, January 7, 2011 -- Search, PR and Reputation Management. See [link] (more)

SEO 113

SEO Social Media San Diego Tool 113

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100

Tsavo PPC SEO Userplane 100

socalTECH

JULY 17, 2009

According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO). Tags: covario search engine marketing software. The product automates monitoring keyword and web site changes, and automatically helps IT or marketing managers to see how those changes will impact ROI. READ MORE>>.

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

socalTECH

JANUARY 15, 2019

Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations. Pricing on the new product were not announced. MomentFeed's CEO and Chairman is Robert Blatt.

Template 113

Template Draper SEO Santa Monica 113

Both Sides of the Table

MAY 15, 2010

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Rumored to be appox. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal CTO

FEBRUARY 10, 2016

Application Characteristics Any discussion of performance starts by understanding what the software does, how it is used, and what it interacts with. Is SEO important? Google told us back in 2010 that site speed was important for SEO. These will have many individual web pages, with specific URLs, optimized for SEO.

Startup 150

Startup SEO CTO Coach Web 150

SoCal CTO

JANUARY 20, 2009

There are some very cool new features being released all the time as part of the software that powers this system. The bottom line is that Los Angeles Tech is trying to help find and navigate that content. One of the more interesting new features is that the site now takes into account social signals.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

socalTECH

MARCH 21, 2011

You and I are from a web background, and usually, when you run into problem--if you're not asking for something unreasonable like artificial intelligence--there is always a way to write some software, or put together a workaround to deal with the issue. If you want read about SEO, there are probably 30 million pages on the web about that.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. The in invest in IT (Software + Internet + Healthcare). Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). How did you get into VC? (9:30 9:30 – 11:30). 49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JANUARY 22, 2014

Traditional software vs. SaaS. SEO marketing vs. social marketing. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Writing specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

SoCal CTO

JULY 13, 2010

Don Norman at Business of Software 2009 - Business of Software Blog , June 21, 2010 Imagine you’re on the first slide of your powerpoint presentation and want to move to the next slide. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO. It sounds like Angel Boot Camp rocked.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

FEBRUARY 23, 2009

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. The wizard, which you can find on Newsforce.com, essentially allows anybody, with little or no SEO experience, to optimize their press release for search, prior to sending it over the wire.

News 124

News Advertising Press Sites 124

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Writing specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Tech Zulu Event

JANUARY 28, 2016

During the past twenty five years, software programs utilized by business underwent tremendous changes. The growing popularity of platforms with big data capabilities means that more business software programs will likely emphasize real time data analysis in the future, also. Other software vendors offer niche products, as well.

Software 40

Software Social Media Platform Mobile 40

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. Dan Yomtobian: We already have 25 employees here in our Los Angeles office, and we have another office in India with some of our software development operations--18 people out there.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. This seems very different from your background on software, how did you get into this? What is Ulevate? Dmitri Leonov: It's the Russian connection. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

NOVEMBER 27, 2011

Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89