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Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. We track certain statistics, including checklist items and usage. In a way, it's kind of like a book I'm reading right now on web SEO, which was packaged form individual blogs. But, it didn't seem scalable.
Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Usability problems kill conversions. Keep sentences short.
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