Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Everything we were taught pre-Internet is still relevant.
Both Sides of the Table
APRIL 23, 2011
I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). I’m now back & ready for action. Thank you.
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Both Sides of the Table
JANUARY 22, 2014
SEO marketing vs. social marketing. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile.
Both Sides of the Table
MARCH 8, 2010
Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. What should you blog about?
Startup Professionals Musings
DECEMBER 14, 2013
Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.
Startup Professionals Musings
AUGUST 25, 2011
Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.
Startup Professionals Musings
DECEMBER 3, 2021
Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. These are all minimal-cost survival marketing efforts.
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