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I did a presentation about the use of SocialMedia to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. Services Pages.
Using socialmedia to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Socialmedia can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.
Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and socialmedia for advertisers, on a CPA-basis.
San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of socialmedia integration features for the firm's offering.
Los Angeles-based SheKnows , the women's mediasite run by Evolve Media, said this morning that it has launched a new socialmedia, community features for the service.
What I mean by this is we do radio better by building it around the web, socialmedia and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show.
San Diego-based Active.com , the sports and fitness site owned by Active Network, is bragging today that it has reached more than one million socialmedia fans. Those fans include both Facebook fans and Twitter followers, as well as other socialsites. READ MORE>>.
Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a socialmedia monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz.
We caught up with CEO Walter Delph to hear how the promise of socialmedia advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say socialmedia, what does that encompass for you now--Twitter, or beyond just Twitter?
There is so much information being shot at us daily via socialmedia streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Proactively link outward from your site. The post Here are tricks to find yourself on socialmedia. Start with a simple tool.
Santa Barbara-based Make It Work , the in-home computer and electronics service and help firm headed by Eric David Greenspan, said this week that it has launched a new web and socialmediaservices arm. Tags: makeitwork servicessocialmedia. READ MORE>>.
Based on a question I posted in LinkedIn, Serena Ehrlich posted How to Use SocialMedia to Find Prospects. and provides the following list of suggestions for ways to use socialmedia to build a reputation and to reach prospects. To make life easier to update your status, especially across multiple sites, use Ping.fm.
Los Angeles-based Lunch.com , the online socialmedia and networking site headed by J.R. Johnson, told its users today that it has made a new set of updates to the service. The Questions feature is much like Yahoo's questions and answers service, allowing users to ask any question on any topic. READ MORE>>.
Most startups, and many big businesses, still don’t have a clue on how to use socialmedia productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.
Hollywood-based Friendgiftr , a developer of a socialmediaservice which allows users to send gift cards to their friends, family, and others, has extended its service beyond Facebook and onto MySpace, iGogole, Ning, and Bebo, the firm announced today.
Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February. READ MORE>>.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. There are many ‘experts’ out there telling you how to do it, or even offering their services. Socialmedia is the realm of public opinion and customer conversations.
There is so much information being shot at us daily via socialmedia streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Those links will improve your search results as well.
Los Angeles-based Famous Birthdays , which operates a network of sites which provide information about celebrities, socialmedia stars, TV shows, movies, and more, has expanded its service to serve Portuguese speaking countries. According to the company on Friday, its new site is at Famous Birthdays Portugus.
The White House Office of Science and Technology Policy said today that it has unveiled a new, online web site which highlights prizes the U.S. Chief Information Officer Vivek Kundra, the new Challenge.gov site highlights over 35 challenges from more than 15 government agencies. According to U.S. READ MORE>>.
Rob Reed: The position of MomentFeed, is that it is essentially a layer in the location based services stack. They have an interest in all of the data being generated through location based services apps, which give them an opportunity to connect with consumers. Now, what we've entered is actually SocialMedia 2.0,
Los Angeles-based Funny Or Die , the online comedy video site, and socialmedia influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "socialmedia influence".
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. There are many ‘experts’ out there telling you how to do it, or even offering their services. Socialmedia is the realm of public opinion and customer conversations.
Torrance-based LiveOffice , a provider of email archiving services, announced today that the firm is releasing a new product specifically aimed at archiving socialmediasites, including LinkedIn, Facebook, and Twitter.
Entrepreneur's list included the Southern California startups across a number of areas -- tech, apps, travel, geek chic, invention, retail, socialmedia, and music/art.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. There are many ‘experts’ out there telling you how to do it, or even offering their services. Socialmedia is the realm of public opinion and customer conversations.
Isn’t it frustrating to think you understand something new in business, like marketing with socialmedia, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. There are many ‘experts’ out there telling you how to do it, or even offering their services. Socialmedia is the realm of public opinion and customer conversations.
One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site.
Los Angeles-based startup accelerator MuckerLab is booting up its first Demo Day later this afternoon, debuting nine new startups out of its incubator focused on Internet software, services, and media. READ MORE>>.
Isn’t it frustrating to think you finally understand something in business, like marketing with socialmedia, only to realize that the landscape changed while you were looking at other priorities? In a recent book on socialmedia by Jim Tobin, “ Earn It. Where are the young socialmedia users going?
Pasadena-based Chime.in , the online social networking site and mobile app run by UberMedia , has now seen more than 5M uniques since its launch, UberMedia said today. UberMedia also said the service has sent 200 million "Chimes" -- the social messages which drive the site -- since launch. READ MORE>>.
Weplay , the online socialmediasite focused on youth sports, has inked a sponsorship deal with the owner of thirty local Denny's restaurants in New York, to sign up local sports teams for the platform, the company announced Wednesday. Financial details of the sponsorship deal were not announced. READ MORE>>.
Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites.
Isn’t it frustrating to think you finally understand something in business, like marketing with socialmedia, only to realize that the landscape changed while you were looking at other priorities? In a classic book on socialmedia by Jim Tobin, “ Earn It. Where are the young socialmedia users going?
Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of socialmedia to your eardrums. On socialmedia, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. The company currently has seven employees.
According to TweetUp, the buy also includes the acquisition of popurls , an online site which aggregates the most popular items from Twitter, Digg, YouTube, Delicious, the New York Times, and other news and socialmediasites. TweetUp will power the ads on both Twidroyd, as well as the popurls site.
HACLA, which provides affordable housing to more than 19,000 low-income families across Los Angeles, was added to LockBit’s dark web leak site on December 31. ” At the time of publication, HACLA’s website appears to be operational but has not yet publicly acknowledged the cyber incident on its website or socialmedia.
Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Companies need service strategies that increase spontaneity to enhance experiences.
Atomkeep , an online service to help users synchronize their socialmedia profiles across a number of social networking sites, has been acquired by Jobscience , a developer of social relationship management software tools. Financial terms of the buy were not disclosed. READ MORE>>.
Mixx operates an online site which allows users to find social content. The acquisition looks to be a part of a shift from a provider of Twitter-based ad services to one focused more on software applications for posting and reading Twitter and other socialmedia content. READ MORE>>.
In a marketing campaign to get people drivin the Chevrolet Volt , online "influencer" site Klout said yesterday that it has kicked off a campaign which will give influential socialmedia users a free, three day loan on a Volt. Los Angeles residents will have access to the program from April through September.
San Diego-based StockTwits , the online, finance-focused messaging service, said today that it has partnered with Q4 Web Systems , a developer of corporate websites and socialmedia products for public companies. The two said that Q4 will integrate StockTwits products and services as part of its offering for public companies.
It works best through effective use of socialmedia, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top socialmediasites for maximum impact. Don’t just monitor – engage customers.
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